Envisioning the Future
A new strategic planning process
In 2018, the AAF Board of Directors embarked on a new strategic planning process to envision the future work of the Amarillo Area Foundation. During this process, AAF’s strategic planning committee observed key opportunities to strengthen the organization’s work and fulfill its mission as the only community foundation serving residents of the Texas Panhandle.
Economic Opportunity, Health, and Education
The goals underlying this shift in strategic direction included tackling big, systemic issues affecting residents and the region, and evaluating the effectiveness of our giving and programs. As a result of several meetings and discussions, the AAF Board of Directors decided to focus the organization’s work in three key areas: economic opportunity, health, and education.
Since 2019, AAF staff have engaged in work to operationalize this vision and new strategic direction.
The generosity of area donors allows the Amarillo Area Foundation to engage in these programs.
ADDRESSING COMMUNITY NEEDS
Developing and implementing initiatives and programs to address individual and community needs.
IMPROVING QUALITY OF LIFE
To maximize our positive impact on the region, we strive to increase quality of life in the Texas Panhandle.