Our Work

Envisioning the Future

A new strategic planning process

In 2018, the AAF Board of Directors embarked on a new strategic planning process to envision the future work of the Amarillo Area Foundation. During this process, AAF’s strategic planning committee observed key opportunities to strengthen the organization’s work and fulfill its mission as the only community foundation serving residents of the Texas Panhandle. ​

Economic Opportunity, Health, and Education

The goals underlying this shift in strategic direction included tackling big, systemic issues affecting residents and the region, and evaluating the effectiveness of our giving and programs. As a result of several meetings and discussions, the AAF Board of Directors decided to focus the organization’s work in three key areas: economic opportunity, health, and education.

Since 2019, AAF staff have engaged in work to operationalize this vision and new strategic direction.

DONOR SUPPORTED

The generosity of area donors allows the Amarillo Area Foundation to engage in these programs.

ADDRESSING COMMUNITY NEEDS

Developing and implementing initiatives and programs to address individual and community needs.

IMPROVING QUALITY OF LIFE

To maximize our positive impact on the region, we strive to increase quality of life in the Texas Panhandle.

Education

Early Childhood Literacy
Post-Secondary Attainment
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Health

Mental Health
Food Insecurity
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Economic Opportunity

Digital Equity
Access to Quality Childcare
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Strategy Leads

Keralee Clay

Senior Vice President

Leading our early childhood and economic opportunity strategy.

Beth Cameron

Scholarship Program Officer

Leading our higher education strategy.

Lara Escobar

Vice President of Community Investment

Leading our health strategy.